Every time you open a fashion or celebrity gossip magazine you inevitably find
yourself face to face with the pages that reports what is in style for the moment.
Do you ever wonder who it is that has been appointed our dictator of fashion and why?
There was a time, before blogs, when it was the editors of magazines who would deem something fashion relevant or not. Today it is the celebrity who has become our barometer of cool. Celebrities like Chloe Sevigny, the Olsen Twins and Nicole Richie navigate the styles and trends that editors write about. We read about these celebrities and what they are wearing over and over until we are convinced that if we don’t run out and get a Marc Jacobs bag no one will talk to us. It is herd mentality that persuaded us to buy that leather jumpsuit Chloe wore to a party.
It is bloggers too, who throw down the fashion gauntlet. Bloggers like, thirteen year-old Tavi Gevinson who has become so important in the fashion world she is given a front row seat to most fashion shows.
Each season there is the ‘it’ bag and the ‘it’ diet to get into the ‘it’ jeans.
The next time you walk into a boutique and the sales person pulls out a pair of jeggings and exclaims,
“Everyone is wearing them!” just reply, “Says who?”