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Observations in Fashion

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Sizing Up fashion

07.13.2011 by Catherine Jane //

 

What happens to us when we step into the dressing room can sometimes be paramount to a nervous breakdown when things don’t fit. Watching ourselves squeeze into a pair of pants, marked ‘size 8,’ we are mortified when we cannot get the zipper all the way up. We walk away defeated and depressed. The next time you go shopping there are some things you should keep in mind in order to avoid a tearful exit from your favorite boutique.

1- Not all sizes are created equal. There was a time when sizes were standardized. That all changed in the 70s when some Madison Avenue genius figured out that if clothing reflected a smaller size than the ones instituted by the ‘National Bureau of Commerce,’ we would be more inclined to purchase. They were right. Just to give you an idea of how dramatically sizing has changed, in 1953 a size 16 or 18 was equivalent to a size 8 today. A size 16, according to the NBC, was 34 bust-28 waist-37 hip. A size 8, according to today’s specification charts is 35-28-39.* [Read more…]

The 10 Commandments of Fashion

07.06.2011 by Catherine Jane //

The 10 Commandments of Fashion

Guidelines are helpful for so many things. For example, without traffic guidelines there would be a lot more accidents. And then there are guidelines for proper etiquette—this is important stuff. Without these rules of protocol I would not know how much time I had to send a wedding gift. Important stuff when you are considering time and budgets. These guidelines sometimes seem a little restrictive. What we want to do is fly by the seat of our skinny pants and see where we land. The reality is that these rules simplify our lives by giving us the groundwork for making better choices. Fashion can be complicated. When I open up shopping sites or blogs I don’t hear beautiful clothing calling me. Instead, I see a complicated algorithm. What we need are guidelines or [Read more…]

Talking You Off The (Fashion) Ledge

06.27.2011 by Catherine Jane //

It kills me to read some articles written regarding the ins and outs of fashion.
These articles are written in such a manner as to suggest that if we follow the
fashion rules we will be more popular and more beautiful. If only it was that simple.
I spend a good amount of time perusing fashion blogs because like any inquisitive voyeur,
watching is my high. Sometimes I walk away from the computer in a daze as I cannot believe my eyes (daisy dukes are back?!). Other times I fall into a serene state as I watch dresses becoming more popular.
The best way to proceed is to review fashion mistakes of the past. [Read more…]

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