We all love a deal and my guess is that fast fashion and disposable clothing caught on as a huge trend because it looked as though great style could be had at a very cheap price.
Clothing production is a very complicated subject so I am going to highlight the problems first and then give you a few tips on how you can shop for clothing that is produced more thoughtfully.
Fast Fashion allows us to buy more so what we end up with is a lot of poorly made clothing which is made to go out of style, and not made to last. What we end up with is a lot of clothing and nothing to wear.
Here is an interesting fact. In the 60s we bought on average 25 pieces of clothing a year. Today that average number is 75. A lot of which ends up in landfills.
The environment. On average we throw away about 80 pounds of clothing a year. However, excessive landfills are not the only environmental problem. With the rise in the fast fashion market pollution has increased exponentially.
The human cost. 80% of laborers are women some of which are children. Many of which do not earn a living wage. Many live in poverty. But that is not the worst of it. Workers have actually died in fires and other tragedies while sewing for fast fashion companies.
All of this so that we can have the privilege of owning a pair of jeans for $25.
Here’s what you can do:
~The math; If those jeans are $25 at retail the wholesale is approx. $12.5. Which means the cost of fabric, taxes, notions, cutting, pressing, packaging, freight and labor is approximately $6.25. Guaranteed the sewer was paid very little and the fabric is garbage. is an exception to this rule. There are companies that are very transparent regarding their supply chain and will price their collection without the additional mark-up through the wholesaler. Have a look at companies like Everlane.
~Do a little homework. Research brands that produce ethically and have a look at their mission statements. Look for brands that are transparent regarding their supply chain and deliver fewer collections a year.
~Buy less—know that you will wear what you buy many times over
~Buy quality—look at the details of the clothing ;generous hems and seam allowances are a few indicators of better made clothing.
~And only buy what you absolutely love!
Eat well, laugh a lot, and stop buying cheap clothing!