This December Pantone, a corporation known for its color matching system, has declared deep purple as the color of 2018.
Before you run out and start shopping for a pair of purple shoes to replace the grassy-green (color of the year 2017) shoes you bought last year let’s have a look at the why, what and what for of the annual anointing of Pantone’s Color of the Year.
Every year since 2000 a group of color specialists from around the world are invited to a super secret location to discuss, ruminate and then decide on just which color should be crowned Color of the Year. The discussions, from what I’ve unearthed, relate to considerations for the year in question. For example, what color might best represent the political and social mood of people? What color might best help uplift our spirits in these times? Think of it as the zeitgeist of color.
What? A Color that can be written as an astrological forecast
Deep, vivid purple is the color chosen to define our mood and uplift our spirits in the new year to come. “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
What For? To create a marketing platform
Designers, decorators and other industries that rely on “color stories” to bring newness to their work can latch onto the Color of the Year to inspire a need for something au courant.
Deep purple has always been a favorite color of mine but so has red, teal and dark green. Color is not tangential. It is always present and its notoriety should not necessarily be defined by a year. A color is defined through lenses, poetry or a chemical formula. What is important is whether you like it or not.
It’s unfortunate that we lost Prince too soon because I am sure he would have reveled in his favorite color making headlines.