Fashion has a not-so-subtle message and that message will be noted by anyone who glances in its direction.
Tee shirts with logos splashed across the fronts with graffiti-like strokes have been ubiquitous for a long time now. However, our tee shirts no longer merely express our preferred brands, they also illustrate our favorite meme, quote or even political view. Tee shirts with words that emit the love for Botox or ones simply with the word KALE scrolled across the front which where once popular. But those were simpler times.
If you have something to say you can now say it on your clothing (you are no longer restricted to the empty space on your tee shirts). However, saying what’s on our mind isn’t necessarily something we should share with the world.
We all experience dark thoughts or biting humorous anecdotes that float in our heads for awhile until we decide that it’s probably not a good idea to express those thoughts out loud. But enter the new wave of passive-aggressive clothing. Now we can all let the world know that we would rather drink than go to work, would rather stay at home with the cat than hang out with anyone else or simply state that we are unapologetically not sorry.
The late street fashion photographer Bill Cunningham said that clothing is a reflection of our culture. This moment in our culture is a striking one that should bring us pause. Sadly we have forgotten social protocols to keep those biting voices in our heads instead of on our clothing.
Now that all of our darkest thoughts can be expressed on our apparel we can say out loud what we are thinking without taking responsibility for the message. If that message is met with pushback from society the response is easily dismissed with, “It’s a jacket. There is no hidden message.” This is true. It is a jacket and the message is not hidden, it is out in the open. Whatever you wear whether it is a tee shirt that expresses your love of Botox or a jacket that expresses your indifference to human kind we hear you loud and clear.